Guides for brands
What UGC costs, how creator rights work, and how to tell whether ads and creators are paying off. Written by the team that makes the work.
- How much does UGC cost?
- UGC costs less than most brands expect. Where prices sit in the UK and US, what usage rights and hooks add, and when packages save money.
- Whitelisting and creator licensing, explained
- What whitelisting is, how Meta partnership ads and TikTok Spark Ads work, what a usage licence should say, typical fees, and UK and US disclosure rules.
- How to brief a creator
- What goes in a creator brief, a template you can copy, the mistakes that waste a shoot, and how to give feedback creators can act on.
- UGC vs influencer marketing: what's the difference?
- UGC and influencer marketing compared: what you pay for, cost, rights, disclosure and measurement, when to use each, and how to combine them.
- Meta vs TikTok ads for small brands
- Meta or TikTok first? Audiences in the UK and US, creative needs, minimum budgets, learning phases and which platform to start with for your product.
- How to measure creator ROI
- Tracked links, discount codes, Meta and TikTok attribution, incrementality basics, the numbers to report each week and a simple creator ROI formula.